Google teases Fitbit Air launch for Thursday, May 7
▼ Summary
– Fitbit teased the screen-less Fitbit Air on Instagram with the caption “Buckle up. 5.7.26,” and it is expected to launch tomorrow, May 7.
– The teaser image shows a shiny metal buckle and light blue strap similar to the Pixel Watch Woven Band.
– The “Fitbit Air” brand name was previously reported, alongside the “Google Health” app and “Premium” subscription.
– Fitbit will continue to be used for hardware, while “Google Health” will handle all software going forward.
– The Fitbit Air launch is timed less than two weeks before Google I/O to give the device its own news cycle.
Buckle up. Google has officially set the stage for the launch of its latest wearable, the Fitbit Air, with a teaser that points to a release tomorrow, May 7. The company first hinted at this screen-less device back in late March, and now the countdown is finally over.
The teaser arrived via Fitbit’s Instagram account, which has since been wiped clean of all previous content, redirecting users to @madebygoogle. The post features a simple three-image spread with the caption: “Buckle up. 5.7.26.” One image shows a shiny metal buckle paired with a light blue strap, a design that strongly echoes the Pixel Watch Woven Band.
This launch follows our earlier report on the Fitbit Air brand name, alongside developments for the Google Health app and a Premium subscription tier. It appears that Fitbit will continue to serve as the hardware brand, while Google Health takes over all software functionality moving forward. A new heart-shaped icon, rendered in Google’s signature colors with a gradient effect, has also surfaced.
The timing of the Fitbit Air release is notable. It arrives less than two weeks before Google I/O, suggesting the company wants this device to command its own spotlight, separate from the noise of the developer conference. By giving the Fitbit Air a dedicated news cycle, Google can ensure it gets the attention it deserves without competing for headlines.
(Source: 9to5google.com)
