Microsoft Advertising launches bulk editing for disapproved ads
▼ Summary
– Microsoft Advertising launched bulk editing and appeals for disapproved assets, available in all accounts for text and image assets.
– Appeals must cover all disapproved assets within an ad, while approved assets continue serving if the ad’s final URL remains approved.
– For image assets, advertisers must upload replacement images instead of editing existing creatives, and can submit up to 5,000 policy exception requests.
– The tool reduces time spent on campaign management by allowing teams to resolve multiple policy issues efficiently instead of handling each disapproval individually.
– This update reflects Microsoft’s broader focus on workflow improvements, lowering operational friction for advertisers and agencies managing campaigns at scale.
Microsoft Advertising has introduced a new capability for bulk editing and appealing disapproved assets, giving advertisers a faster route to address policy violations without the tedious task of fixing each asset individually.
The feature is now live across all accounts and works with both text and image assets.
How it works. According to Navah Hopkins, Product Liaison at Microsoft Ads, advertisers can now use the new tool to bulk edit or appeal disapproved assets directly within the Microsoft Advertising interface.
There are some key restrictions to keep in mind. Since Microsoft evaluates each asset separately, appeals must cover every disapproved asset within an ad. That said, approved assets can keep serving during the review period, as long as the ad’s final URL remains in good standing.
For image assets, editing an existing creative isn’t an option. Advertisers must upload a replacement image instead. In certain situations, Microsoft suggests requesting a policy exception rather than modifying the asset, and advertisers can submit up to 5,000 such requests.
Why it matters. Bulk editing removes one of the most labor-intensive parts of campaign management, particularly for advertisers juggling large volumes of assets. Rather than reviewing and appealing each disapproval one by one, teams can now resolve policy issues in a fraction of the time.
The broader context. Microsoft is steadily enhancing workflow tools alongside its newer AI-driven campaign features. This update may not grab headlines, but it cuts down on operational friction and helps advertisers and agencies manage campaigns at scale more smoothly.
The takeaway. With this new bulk edit and appeal functionality, Microsoft Advertising is simplifying policy management, letting advertisers update or challenge multiple disapproved assets in a single pass.
(Source: Search Engine Land)
