Microsoft Ads unveils Product Explorer for catalog insights
▼ Summary
– Microsoft Ads launched Product Explorer, a reporting tool giving advertisers a centralized view of product catalog health and performance.
– The tool provides a searchable view of the entire catalog, allowing filtering by SKU, title, GTIN, and product ID.
– Product Explorer highlights eligibility issues, metadata gaps, and recommends actions to improve product servability.
– It combines feed diagnostics with 30-day performance data, enabling advertisers to identify underperforming inventory.
– The tool is now live in accounts and aims to improve campaign reach by addressing feed quality issues.
Microsoft Ads has officially launched Product Explorer, a new reporting tool built to offer advertisers a centralized dashboard for monitoring product catalog health and performance, confirmed Navah Hopkins, Microsoft Product Liaison.
For brands managing expansive product feeds, pinpointing which items are eligible to serve, generating impressions, or missing essential data has often been a challenge. Product Explorer is designed to streamline this process.
What’s new. The tool introduces a fully searchable view of an advertiser’s entire product catalog. Users can filter products by attributes like SKU, title, GTIN, and product ID. This allows advertisers to quickly identify which products are active, currently serving ads, and driving measurable performance.
What it does. Product Explorer actively highlights eligibility issues, metadata gaps, and other roadblocks that prevent products from serving. It also surfaces recommended actions to resolve those problems and enables advertisers to export filtered product lists for deeper offline analysis.
Why we care. By merging feed diagnostics with performance reporting into one interface, Microsoft is simplifying the process of moving more products into a servable state and spotting underperforming inventory. Advertisers now gain access to searchable catalog reporting, product-level performance data spanning the previous 30 days, issue detection, and actionable recommendations to improve feed quality.
The big picture. Retail advertisers are placing greater emphasis on feed quality as product-based advertising grows more automated. Visibility into catalog health can directly influence campaign reach and overall performance.
Availability. Hopkins noted that Product Explorer should already be live in advertiser accounts.
(Source: Search Engine Land)
