Google Preferred Sources expands to all languages
▼ Summary
– Google’s Preferred Sources feature now supports all languages globally, not just English.
– The feature lets users choose outlets and sites to appear more often in Top Stories on Search.
– Readers are twice as likely to click through to a site after marking it as a Preferred Source.
– Users have already selected over 200,000 unique sites, from niche local blogs to global news desks.
– The feature works by clicking a star icon in Top Stories, and Google shows more updates from selected sites when relevant.
Google has officially expanded its Preferred Sources feature to support every language available on the platform, moving beyond its previous English-only limitation. The company announced the global rollout this morning, stating that the update gives users greater control over their news experience on Search by allowing them to prioritize specific outlets and websites in the Top Stories section.
Initially launched worldwide in December, the feature was restricted to English-language content. Now, it operates across all supported languages, marking a significant step in personalized news curation.
According to Google’s internal data, the impact is measurable. Readers are twice as likely to click through to a site after designating it as a Preferred Source. Additionally, users have already selected over 200,000 unique sites, ranging from niche local blogs to major global news desks.
The Preferred Sources system works by letting searchers star their favorite publications directly within Top Stories. Google then uses that signal to surface more content from those outlets, provided they are publishing fresh, relevant articles. After entering beta in June and launching in the U. S. and India by August, the feature is now available worldwide.
To use it, simply click the star icon next to the Top Stories header in your search results. From there, you can select your preferred sources. Google will then prioritize the latest updates from those sites, showing them more frequently when their content matches your query.
For publishers, this update represents a tangible opportunity. Driving traffic from Google Search is notoriously competitive, but encouraging loyal readers to mark your site as a Preferred Source can yield real results. Google’s data shows those users are twice as likely to click, which can significantly boost referral traffic.
If you want to take advantage, add the Preferred Source icon to your site and prompt your audience to select it. For instance, you can make Search Engine Land a Preferred Source by clicking here.
(Source: Search Engine Land)
