Google Discover adds conversational search for custom feeds
▼ Summary
– Google Discover is adding conversational search, letting users type specific topics or links into a three-dot menu to see more or less of that content in their feed.
– The feed adjusts in real time and remembers user requests, allowing for ongoing refinement of content preferences.
– Google provided a video demonstration of the new feature in action.
– This feature could help content teams discover niche topics for inspiration on new articles.
– It may also increase content visibility for publishers, as users can tailor Discover to surface their specific content.
Google Discover is rolling out a new conversational search feature that lets users refine their feeds using natural language, giving them direct control over the topics and links they see. Instead of relying solely on algorithmic suggestions, you can now tell Google exactly what you want more of, or less of, in your own words.
The company explained that by tapping the three-dot menu on any card in your feed, you can specify the exact subjects or sources you prefer. Google will then adjust your feed in real time and remember your preferences for future sessions. This allows the platform to adapt to your shifting interests instantly, rather than waiting for it to learn from your browsing behavior over time.
A short demonstration video shows how the process works in practice. Users type a phrase, and the feed immediately updates to reflect that input, creating a more tailored and responsive experience.
For content teams, this update offers a practical way to uncover niche topics and emerging trends. By experimenting with different queries, you can see what kinds of stories are surfacing for specific interests, which can serve as a wellspring of inspiration for future articles. On the flip side, publishers may find that their content gains visibility if it aligns with the precise terms users are feeding into the system. The more specific the user input, the more likely highly relevant content will surface, which could benefit sites that produce focused, in-depth material.
(Source: Search Engine Land)
