Topic: clickstream data analysis

July 13, 2026

ChatGPT Usage Linked to 9% Decline in Traditional Search

ChatGPT now drives traffic to external websites in 5.2% of desktop browsing sessions, compared to Google Search's 31.1%, and its monthly referral rate climbed from 2.5% to nearly 6.5% over the study period. ChatGPT referrals tend to send users to smaller, specialized sites like academic and devel...

AI Overviews Reshape User Behavior, 846K Google Searches Show

AI Overviews dramatically extend the time users spend on Google's search results page, transforming previously distinct user groups into a single, unified audience that lingers longer before clicking. Navigational searches, historically the most reliable source of organic traffic, are most impact...

Study: 20% of ChatGPT Users Click to Google

ChatGPT referral traffic is highly concentrated, with Google alone receiving 21.6% of outbound clicks, even as the total number of sites receiving traffic has grown. The platform now initiates live web searches for only 34.5% of queries, a significant drop, relying more on its internal knowledge ...