Topic: clickstream data analysis
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ChatGPT Usage Linked to 9% Decline in Traditional Search
ChatGPT now drives traffic to external websites in 5.2% of desktop browsing sessions, compared to Google Search's 31.1%, and its monthly referral rate climbed from 2.5% to nearly 6.5% over the study period. ChatGPT referrals tend to send users to smaller, specialized sites like academic and devel...
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AI Overviews Reshape User Behavior, 846K Google Searches Show
AI Overviews dramatically extend the time users spend on Google's search results page, transforming previously distinct user groups into a single, unified audience that lingers longer before clicking. Navigational searches, historically the most reliable source of organic traffic, are most impact...
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Study: 20% of ChatGPT Users Click to Google
ChatGPT referral traffic is highly concentrated, with Google alone receiving 21.6% of outbound clicks, even as the total number of sites receiving traffic has grown. The platform now initiates live web searches for only 34.5% of queries, a significant drop, relying more on its internal knowledge ...
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