Ferrari reveals first EV co-designed with Jony Ive

After months of build-up and speculation, Ferrari has finally revealed the Luce in full, marking a major milestone as the company’s first-ever electric vehicle. This groundbreaking model is also the result of a high-profile collaboration with Jony Ive and Mark Newson, who worked on the project through their design collective LoveFrom. Beyond its electric powertrain, the Luce stands out as Ferrari’s second four-door vehicle and its first to accommodate five passengers.

Earlier this year, previews focused on the Luce’s interior, which Ive and Newson had been shaping. Now, Ferrari confirms that LoveFrom was given the authority to define the overall design direction from the very beginning, influencing both the exterior and interior aesthetics. This level of creative control is unusual for the automaker, signaling a deep trust in the design duo’s vision.

Early hands-on impressions from Tim Stevens at Engadget describe the Luce as feeling more like an SUV than a traditional sports car, a notable departure from Ferrari’s typical silhouette. While Stevens couldn’t test fully functional interior controls or take it for a drive, he points out that the specs look promising: four electric motors generating 1,035 horsepower should deliver blistering performance. He was particularly impressed by the car’s sound, which captures and amplifies vibrations from the rear motors rather than relying on a fully synthesized audio system, a choice that gives it a more organic feel. As for pricing, the Luce will start at €550,000 in Italy, with no US figure announced yet, making it the most expensive Ferrari ever produced.