Topic: women's sports

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  • Kara Nortman's Early Bet on Women's Sports Is Paying Off
    November 29, 2025

    Kara Nortman's Early Bet on Women's Sports Is Paying Off

    Kara Nortman's investment in Angel City FC demonstrated the commercial viability of women's sports, achieving $30 million in revenue and becoming a Harvard Business School case study despite its on-field performance. Inspired by Angel City's success, Nortman launched the $250 million Monarch Coll...

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  • 6 Key Ad Trends Shaping Live Streaming in 2026
    October 29, 2025

    6 Key Ad Trends Shaping Live Streaming in 2026

    Live sports now make up 30% of streaming viewership, driving a major shift in advertising strategies as audiences move from traditional TV to streaming platforms. New technologies like AI and virtual advertising enable dynamic, non-intrusive ad placements, while interactive features and shoppable...

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historical context (45) market growth (34) Monetization Strategies (29) investment strategy (29) infrastructure investment (26) audience targeting (21) ai advertising (20) live sports (12)