Topic: website redesign
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Multi-Location Website Redesign: Protect Your Traffic
A website redesign for multi-location businesses must prioritize local SEO to protect rankings and visibility, as localized content can significantly boost performance and prevent traffic loss. Conducting a thorough technical SEO audit before launch is essential to preserve SEO value, addressing ...
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Is Your Website Outdated? 15 Steps to a Successful Redesign
Modern websites require excellent user experience, branding, structure, security, and technical reliability to rank and build user trust, as 75% of users judge credibility based on presentation. A full redesign is necessary if you face declining traffic, poor navigation, slow loading, outdated br...
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How a CMO's Mistake Took Down Her Company's Website
Danika Wong of Satisfi Labs led a major overhaul, replacing their traditional website with an AI-driven, conversational interface to create a more interactive user experience. The shift requires new performance metrics focused on engagement quality and user satisfaction, moving beyond traditional...
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MSNBC Rebrands as MS.NOW: A New Digital Era
MSNBC has rebranded to MS NOW with a new website domain and logo, modernizing its digital presence while removing the iconic MSNBC peacock. The rebranding is part of its strategic separation from NBC News, establishing an independent newsroom and brand under parent company Comcast's spinoff plan....
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Qantas Builds Group-Wide AI Capability
Qantas is investing in a “group-wide AI capability” with planned uses so far spanning corporate and customer support, inflight catering waste and procurement. On the AI front, the airline has so far launched and scaled a “generative AI assistant for senior corporate teams with tailored training to drive productivity". It will also undertake “a full redesign of Qantas.com by the end of FY26”, which will include the integration of a “conversational AI assistant”. The planned investments in technol...
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The Tooth Fairy Goes Digital for Tech-Savvy Kids
The Tooth Fairy Tracker is a new digital service that transforms losing a tooth into a personalized, day-long adventure for children, using a sequence of video updates from a character named Kiki. Created to meet the expectations of digitally-native Generation Alpha, the free platform builds exci...
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Palantir Aims to Become a Lifestyle Brand
Palantir Technologies, a data analysis firm for government and corporate clients, is expanding its strategy by launching a high-end merchandise store, signaling ambitions beyond its core technology sector. The company's curated merchandise, including sold-out items like $99 shorts and a $119 tote...
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