Topic: wasted spend

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  • Google Ads Changes How It Tracks Conversions by Default
    September 27, 2025
    85%

    Google Ads Changes How It Tracks Conversions by Default

    Google Ads is changing its default conversion tracking on November 17 to enhance campaign efficiency by reducing wasted ad spend. The update prevents new conversion goals from automatically becoming account-default unless all others in the same category are already defaults, requiring manual sett...

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  • Google Ads Quietly Doubles Negative Keyword List Limit
    September 22, 2025
    70%

    Google Ads Quietly Doubles Negative Keyword List Limit

    Google may have quietly increased the maximum number of keywords allowed in a campaign-level negative keyword list beyond the documented 5,000 limit, potentially benefiting large-scale advertisers. Negative keyword lists are crucial for preventing ads from appearing on irrelevant search queries, ...

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Related Topics

api changes (1) campaign performance (1) search campaigns (1) conversion goals (1) negative keywords (1) account default (1) keyword limits (1) automatic creation (1)