Topic: viewer engagement
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Optimize Streaming Search with Metadata & Machine Learning
The streaming industry faces a significant challenge with content discovery, making the use of metadata and machine learning critical for improving user engagement and revenue. Experts argue for richer, more nuanced metadata and standardized, high-quality data to power effective AI-driven persona...
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Multiview: The Future of DTC Sports Streaming
Multiview functionality is a key differentiator for sports streaming services, aiming to reduce subscriber churn and create a more engaging, personalized experience by allowing simultaneous streams or multiple camera angles. While experts see multiview as appealing for personalization, especially...
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YouTube Shorts Now Favors Fresh Content Over Evergreen
YouTube Shorts now heavily prioritize new content, with videos older than about 30 days receiving significantly fewer impressions since September, undermining the "evergreen" value of a creator's library. This algorithmic shift incentivizes high-volume uploads over quality, pushing creators towar...
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The Game Awards 2025: Date, Time & How to Watch
The Game Awards 2025, hosted by Geoff Keighley, will take place on December 11, 2025, featuring awards and new game reveals with varying start times across global time zones. The event can be watched live for free on platforms like YouTube and Twitch, and is expected to last approximately three t...
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The Game Awards 2025 Moves to Prime Video in Amazon Deal
The Game Awards 2025 will debut on Amazon’s Prime Video as a new streaming partner, while continuing to be available on platforms like YouTube and Twitch, expanding its global audience reach. The event, scheduled for December 11th, will feature world premieres, major game announcements, live musi...
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Twitch Streamer Gives Birth Live With CEO in Chat
Twitch streamer Fandy live-streamed her childbirth, attracting over 50,000 viewers and attention from Twitch CEO Dan Clancy, who endorsed the event by participating in the chat. The broadcast marked a shift from her usual gaming content, redefining live-streaming boundaries by turning a deeply pe...
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YouTube Unveils Brand Pulse: Measure Your Full Brand Impact
YouTube's Brand Pulse Report provides a unified view of brand performance by integrating data from paid campaigns, creator collaborations, and organic content on the platform. The AI-powered tool detects brand appearances through multi-modal analysis, linking them to engagement metrics like Total...
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YouTube Expands AI Tools for Content Creators
YouTube is introducing AI-powered tools, such as the Ask Studio chatbot, to help creators analyze performance data and generate actionable suggestions for improving content. The platform now offers A/B testing for both thumbnails and titles, enabling creators to optimize combinations for higher w...
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spot on news Launches New FAST Channel 'the latest' for Daily Entertainment & Lifestyle
spot on news GmbH and FAST Channels TV have launched a new free ad-supported streaming channel called "spot on news - the latest," offering global viewers daily entertainment, lifestyle, and news content. The partnership leverages spot on news GmbH's expertise in entertainment journalism and FAST...
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