Topic: video inventory

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  • Google's Demand Gen: More Shoppable, More Measurable
    January 23, 2026
    80%

    Google's Demand Gen: More Shoppable, More Measurable

    Google's Demand Gen is evolving into a measurable performance channel that directly challenges paid social platforms, connecting discovery, video, and commerce across its network. New features include shoppable CTV ads for direct purchases from TV screens and Attributed Branded Searches to measur...

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  • Microsoft Ads Unleashes AI to Animate Images for Videos
    November 17, 2025
    63%

    Microsoft Ads Unleashes AI to Animate Images for Videos

    Microsoft Advertising has launched Image Animation, a Copilot-driven tool that converts static images into engaging video clips, reducing the time and cost of traditional video production. The feature allows advertisers to animate existing high-performing images, maximizing their value and extend...

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Related Topics

conversion optimization (1) paid social (1) digital advertising (1) demand gen (1) copilot ai (1) performance advertising (1) video production (1) google ecosystem (1)