Topic: performance advertising
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Google's Demand Gen: More Shoppable, More Measurable
Google's Demand Gen is evolving into a measurable performance channel that directly challenges paid social platforms, connecting discovery, video, and commerce across its network. New features include shoppable CTV ads for direct purchases from TV screens and Attributed Branded Searches to measur...
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The Advertiser's Guide to the Prompt Revolution
AI is transforming search from keyword-based queries to conversational and multi-modal interactions, requiring advertisers to adapt their strategies. Advertisers must shift from keyword targeting to leveraging data and creative assets to predict intent and win AI-driven recommendations. AI-powere...
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Google's "Journey Aware Bidding" Tests Boost Search Campaigns
Google is developing Journey Aware Bidding, a Search model that enhances predictions and performance by analyzing the entire customer journey, not just the final conversion event. Advertisers should map out all user journey stages, categorize touchpoints as conversions, and ensure accurate tracki...
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Unlock AI-Powered CTV Ads at Streaming Media Connect
An upcoming industry panel will explore how AI is transforming CTV advertising by using audience data and real-time decisioning to deliver more relevant, engaging ads that boost revenue. Experts from companies like Roku, Philo, and Tavant Technologies emphasize that AI enables privacy-first, cont...
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