Topic: value realization

  • Build AI-Ready Marketing Teams for Growth

    Build AI-Ready Marketing Teams for Growth

    AI disrupts traditional marketing by dramatically accelerating execution, outpacing organizational structures and established value measurement frameworks. A critical gap exists between rapid AI experimentation and scalable operational value, often causing projects to stall without a clear path f...

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  • What Truly Successful AI Projects Do Differently

    What Truly Successful AI Projects Do Differently

    Only a small fraction of AI initiatives deliver meaningful business outcomes, with just 5% of generative AI projects producing measurable value, due to inadequate tailoring and integration. Successful AI implementations focus on customization, targeting narrow use cases and deeply integrating AI ...

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