Topic: value realization
-
Build AI-Ready Marketing Teams for Growth
AI disrupts traditional marketing by dramatically accelerating execution, outpacing organizational structures and established value measurement frameworks. A critical gap exists between rapid AI experimentation and scalable operational value, often causing projects to stall without a clear path f...
Read More » -
What Truly Successful AI Projects Do Differently
Only a small fraction of AI initiatives deliver meaningful business outcomes, with just 5% of generative AI projects producing measurable value, due to inadequate tailoring and integration. Successful AI implementations focus on customization, targeting narrow use cases and deeply integrating AI ...
Read More »