Topic: user segmentation

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  • Trust, Compliance, and Consent: Why They Matter More Than Ever
    October 27, 2025
    82%

    Trust, Compliance, and Consent: Why They Matter More Than Ever

    AI enables personalized marketing while respecting privacy, transforming compliance into a competitive advantage by balancing performance with user consent. The MarTech Conference session on November 4, 2025, will explore how marketers use AI for real-time consent management, segmentation, and ri...

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  • OpenAI Launches Impression-Based Ads for ChatGPT
    January 22, 2026
    75%

    OpenAI Launches Impression-Based Ads for ChatGPT

    OpenAI is introducing impression-based ads in ChatGPT, starting with limited tests for select advertisers using a pay-per-impression model to create a predictable revenue stream. Ads will appear for free and ChatGPT Go users but not for Plus, Pro, or Enterprise subscribers, and will be minimally ...

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