Topic: unbranded searches

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  • Pinterest Beta Tests New "Top of Search" Ads
    September 27, 2025
    82%

    Pinterest Beta Tests New "Top of Search" Ads

    Pinterest is beta testing "Top of Search" ads, which appear prominently within the first ten search results to target users actively seeking ideas and products. These ads are performing strongly, achieving a 29% higher click-through rate and being 32% more effective at attracting new customers co...

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  • Pinterest Tests New Ads to Target High-Intent Shoppers
    October 1, 2025
    80%

    Pinterest Tests New Ads to Target High-Intent Shoppers

    Pinterest has launched **Top of Search ads**, placing sponsored content in the first ten search results and Related Pins section to connect brands with users actively exploring ideas. These ads target shoppers during discovery, leveraging that 96% of searches are unbranded, and have shown a 29% h...

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Related Topics

ad performance (2) brand visibility (1) conversion rates (1) Marketing Strategy (1) click-through rate (1) Visual Search (1) ad placement (1) first-party data (1)