Topic: u-shaped attribution

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  • Marketing Attribution Models: A Quick Guide
    September 8, 2025
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    Marketing Attribution Models: A Quick Guide

    Marketing attribution models assign credit to customer touchpoints, enabling data-driven decisions to optimize ad spend and improve ROI. Common models include last-click, first-click, linear, time decay, U-shaped, and W-shaped, each with distinct strengths and weaknesses in evaluating channel eff...

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Marketing Strategy (58) Data analysis (40) customer journey (23) b2b marketing (22) attribution models (9) sales cycles (4) conversion metrics (2) last-click attribution (2)