Topic: trend analysis
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Bing Webmaster Tools Now Tracks AI Citation Performance
Microsoft has launched a new AI Performance dashboard in Bing Webmaster Tools to track how webpages are cited by generative AI features like Copilot and Bing's AI summaries. The dashboard provides key metrics, including total citations, average cited pages, and page-level citation activity, along...
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Social Channel Insights in Search Console: Boost Your SEO & Social Strategy
Google is testing a new "Social Channel Insights" feature in Search Console, integrating social media performance data to show how social activity influences search discovery and traffic. This development reflects a broader consumer shift, as many users now begin their research on social media, m...
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Google Trends Now Features Gemini AI in Explorer
Google has integrated its Gemini AI into Trends Explorer, introducing a smart side panel that automatically identifies and compares relevant search terms based on user queries to streamline research. A new "Suggest search terms" button allows users to input keywords or sentences, with Gemini gene...
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GA4: The State of Marketing Analytics After 5 Years
Google Analytics 4 (GA4) has become the standard for digital marketing analytics, replacing Universal Analytics with an event-driven model that emphasizes cross-device tracking and privacy compliance, despite a challenging transition and steep learning curve for users. The platform has faced crit...
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Marketers Boost ROI with Expanded GenAI Adoption
Generative AI adoption in marketing has surged to 85%, up from 75% a year ago, with 80% of marketers already seeing a return on investment. The technology is delivering significant benefits, including improved personalization (94%), greater efficiency in handling data (91%), and meaningful time a...
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