Topic: seo collaboration

Why SEO and Paid Media Are a Power Duo in the AI Search Era

September 3, 2025

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Why SEO and Paid Media Are a Power Duo in the AI Search Era

AI Overviews are compressing search results and reducing click-through rates, requiring closer collaboration between SEO and paid media teams to maintain visibility. The lack of transparency in Google Ads performance tracking for AI Overview placements makes it difficult to optimize bids and asse...

Social Channel Insights in Search Console: Boost Your SEO & Social Strategy

Google is testing a new "Social Channel Insights" feature in Search Console, integrating social media performance data to show how social activity influences search discovery and traffic. This development reflects a broader consumer shift, as many users now begin their research on social media, m...

How to Prioritize Technical SEO With Limited Dev Resources

Prioritizing technical SEO with limited development resources requires a strategic framework focusing on risk, reward, and implementation likelihood to guide decision-making. Assessing risk involves evaluating potential financial and performance impacts, while reward considers broader business be...