Topic: traffic reduction
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AI Search Is Real: An SEO Expert's Action Plan
AI is fundamentally reshaping digital marketing and search engine dynamics, challenging traditional content monetization and forcing professionals to adapt their strategies for emerging platforms. While AI search tools currently generate a small percentage of overall traffic, capturing even a fra...
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AI Browsers: The Future of Marketing is Here
AI-powered browsers from Perplexity and OpenAI are transforming online search by offering conversational, context-aware interactions instead of traditional keyword queries. These browsers use AI agents to provide direct answers and streamline user journeys, potentially reducing the need for multi...
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Is Congestion Pricing Working? The MTA’s Data Team Has Answers
The MTA launched a congestion pricing program on January 5, 2025, after years of preparation, to share traffic and transit data publicly in real-time. The agency now publishes over 180 datasets, including vehicle counts and performance metrics, to promote transparency and public accountability. T...
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