Topic: traffic growth
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ChatGPT Drives 1% of All Website Traffic
AI platforms now generate just over 1% of all website traffic, with ChatGPT responsible for 87.4% of these referrals, indicating a shift in how users discover information online. Organic search remains the primary traffic driver overall, but brands risk losing visibility if they are not cited in ...
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Organic Search Still Dominates as AI Drives Less Than 1% of Referrals
AI search platforms are growing rapidly but drive less than 1% of website referral traffic and show weak conversion performance. Organic search remains the dominant and most effective channel for conversions and customer acquisition in digital marketing. Marketers should balance investment in pro...
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Craft Content That Ranks in Search & Generative AI
Modern digital strategies require optimizing content for both traditional search engines and generative AI platforms, as each system evaluates and surfaces information differently. User behavior is split, with search engines driving more traffic but AI chatbots growing rapidly, indicating a compl...
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