Topic: tracking issues
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Is Your Digital Media Truly Secure? Uncover the Truth
Digital media campaigns face significant risks from minor operational errors, which can cause financial loss and damage brand trust due to inherent vulnerabilities in complex, always-on ecosystems. A new approach called Digital Media Safety is needed, involving automated, continuous monitoring to...
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Black Friday 2025: Maximize Your Holiday PPC Strategy
Start preparing your PPC strategy early for Black Friday 2025 to maximize returns and avoid high costs and competition. Analyze last year's campaign performance to identify strengths and weaknesses, using insights to shape new strategies and improve targeting. Build and organize campaigns in adva...
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Organic Traffic Down? Segment Your Data to Find Out Why
Before investigating an SEO traffic drop, confirm it's an SEO issue by ruling out other causes like tracking errors, brand visibility changes, external market trends, or paid search cannibalization. To diagnose a confirmed SEO issue, segment data by specific URLs and underperforming search querie...
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