Topic: team culture
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15 Must-Ask Digital Marketing Interview Questions for 2026
The article emphasizes that hiring a modern digital marketer requires evaluating strategic thinking and adaptability, not just technical skills, to connect tactics with business results and navigate industry changes. It outlines tactical interview questions to assess hands-on expertise with tools...
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Sophie Fell: Why Double-Checking Campaign Settings Is Crucial
A PPC campaign was mistakenly launched with worldwide targeting instead of a specific service area, generating 1,500 unusable leads and highlighting the critical need for meticulous pre- and post-launch audits of settings. The error was managed by immediately pausing the campaign, transparently a...
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Ignore Google Emails? It Could Cost You
A Google Ads expert's failure to properly onboard a new client account and monitor official communications led to a critical breakdown in conversion tracking, as vital warnings about a consent management platform were missed. The loss of conversion data caused Google's smart bidding algorithms to...
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Red Bull's Secret Weapon: The Engineer Optimizing Workflows Like Lap Times
Laurent Mekies, the new CEO of Oracle Red Bull Racing, applies an engineer's precision to leadership, focusing on streamlining internal operations and refining team processes to maintain a competitive edge. He emphasizes humility and a supportive culture, crediting the team for successes and prio...
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