Topic: strategic implementation
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Smart AI Strategy: When to Use It and When to Skip It
The experimental phase for AI in marketing is over, as companies now use it as a core driver for creating diverse content like social media updates and email campaigns, enabling rapid prototyping and cost-effective campaigns. Businesses fear falling behind competitors who leverage AI for greater ...
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Shadow DAMs: The New System of Record
The rise of shadow DAMs—informal systems for managing digital assets outside official governance—offers immediate collaboration benefits but introduces risks like inefficiency and compliance issues. Shadow DAMs proliferate due to their speed, cost-effectiveness, and seamless integration into exis...
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Macquarie Bank Makes Agentic AI Accessible with Gemini Enterprise
Macquarie Bank is providing all employees with advanced AI tools through Google Cloud's Gemini Enterprise to enhance customer interactions, staff efficiency, and decision-making. The bank is developing custom AI agents for productivity and complex tasks, with a strong focus on customer-centric ou...
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