Topic: seo value

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  • Why Last-Click Attribution Fails in the AI Era (GA4 Data)
    December 11, 2025

    Why Last-Click Attribution Fails in the AI Era (GA4 Data)

    Traditional last-click attribution is outdated, as modern user journeys are complex and multi-platform, making it an unreliable metric for channel success. Google Analytics 4's Advertising Snapshot addresses this by providing a holistic, cross-channel view that reveals the contributions of organi...

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content marketing (1) ai-driven search (1) funnel stages (1) attribution models (1) stakeholder communication (1) assisted conversions (1) last-click attribution (1) user journey (1)