Topic: seo techniques
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Craft Content That Ranks in Search & Generative AI
Modern digital strategies require optimizing content for both traditional search engines and generative AI platforms, as each system evaluates and surfaces information differently. User behavior is split, with search engines driving more traffic but AI chatbots growing rapidly, indicating a compl...
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Adobe Acquires Semrush in $1.9 Billion Deal
Adobe has acquired Semrush for $1.9 billion, expanding its marketing tools to capitalize on AI-driven search and content discovery growth. The acquisition addresses the shift in consumer habits toward AI platforms, emphasizing the need for brands to optimize for generative AI discoverability. Sem...
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