Topic: seo practices
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Google & Bing: Skip Separate LLM Markdown Pages
Search engines like Google and Bing strongly discourage creating separate markdown pages for LLMs, warning it could be seen as cloaking and lead to penalties. Google's John Mueller and Bing's Fabrice Canel argue that LLMs can parse standard HTML and that maintaining separate pages is inefficient ...
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7 Hard Truths About AI Visibility & GEO Performance
The overall search market is expanding, with AI tools like ChatGPT increasing rather than reducing traditional Google search usage, reinforcing Google's dominant market position. AI visibility cannot be automated by tools alone; it requires human expertise for strategic execution, and external br...
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Google's Mueller: LLM-Only Markdown Pages Unnecessary
Google's John Mueller states that creating separate Markdown or JSON pages for LLMs is unnecessary, as they can effectively parse standard HTML web pages. Structured data is important only when AI platforms explicitly request specific formats, such as JSON schemas for product listings in tools li...
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Study: LLMs.txt Has No Impact on AI Citations Across 300k Domains
A large-scale study found that implementing llms.txt files shows no measurable impact on how often domains are cited in AI-generated responses, despite industry discussions about its potential benefits. Adoption of llms.txt remains low, with only about 10% of websites using it, and it does not co...
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Microsoft's Guide to AI Search Optimization
Microsoft has released guidelines to improve content selection for AI-generated responses, emphasizing clarity, structure, and ease of information extraction over traditional SEO tactics. Key recommendations include using aligned titles and headings, descriptive subheadings, concise paragraphs, a...
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How Search Engines Fuel AI Like ChatGPT and Gemini
AI systems like ChatGPT and Google Gemini rely heavily on existing high-ranking web content, making established SEO practices foundational for visibility. These AI models prioritize credible sources using metrics like E-E-A-T, reinforcing the need for authoritative, trustworthy, and comprehensive...
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Google: Sitemap Uploads Don't Ensure Instant Crawling
Submitting a sitemap to Google Search Console does not ensure immediate crawling or indexing, as Google processes it based on its own priorities and schedule. Only the main sitemap.xml file needs to be submitted, as it references all subsidiary sitemaps, making individual submissions unnecessary....
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