Topic: self-preferencing practices

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  • EU Slaps Google With $3.5B Fine for Antitrust Ad Practices
    September 5, 2025
    85%

    EU Slaps Google With $3.5B Fine for Antitrust Ad Practices

    The EU has fined Google €2.95 billion for antitrust violations, alleging it unfairly favored its own advertising services over competitors. The European Commission ordered Google to stop self-preferencing tactics and address conflicts of interest in its ad-tech operations within 60 days. Google p...

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  • Google Drops Ad Manager Pricing Rules Amid Antitrust Pressure
    December 18, 2025
    77%

    Google Drops Ad Manager Pricing Rules Amid Antitrust Pressure

    Google has reversed a 2019 policy, allowing publishers to set different minimum bid prices for Google's own ad demand versus other buyers, restoring a key pricing control. This change, driven by antitrust rulings in the U.S. and EU, alters auction dynamics and may affect advertiser costs and win ...

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Related Topics

advertiser impact (2) antitrust actions (1) Future Implications (1) regulatory pressure (1) business impact (1) programmatic advertising (1) google appeal (1) auction dynamics (1)