Topic: auction dynamics
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Google Drops Ad Manager Pricing Rules Amid Antitrust Pressure
Google has reversed a 2019 policy, allowing publishers to set different minimum bid prices for Google's own ad demand versus other buyers, restoring a key pricing control. This change, driven by antitrust rulings in the U.S. and EU, alters auction dynamics and may affect advertiser costs and win ...
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Google Search Ad Revenue Surges as Amazon Retreats in Q3
Google Search ad revenue surged in Q3 2025 as Amazon withdrew from Google Shopping auctions, creating opportunities for other retailers like Temu, Shein, and Walmart to expand their presence and improve click growth and ad costs. Performance Max campaigns gained momentum, accounting for 68% of sh...
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Top PPC News Stories of 2025
Google Ads introduced major updates in 2025, including deeper AI integration in Search campaigns, new transparency features for Performance Max, and policy changes affecting ad placements and data collection. Key technical and policy shifts included updates to Google Tag Manager for better data a...
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Google Proposes "Less Disruptive" EU Ad-Tech Solution
Google has proposed a new compliance strategy to the EU, focusing on product-level changes and improved interoperability to address competition concerns without breaking up its ad-tech business. The plan includes allowing publishers to set different minimum prices for bidders and enhancing compat...
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PPC Experts Explain Digital Marketing Learning Periods
A learning period is when an ad platform's algorithm analyzes performance data to calibrate automated bidding and creative testing, which is essential for campaign stability and achieving goals like target CPA or ROAS. Marketers can unintentionally restart learning periods by making significant c...
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