Topic: auction dynamics

Google Search Ad Revenue Surges as Amazon Retreats in Q3

October 16, 2025

72%

Google Search Ad Revenue Surges as Amazon Retreats in Q3

Google Search ad revenue surged in Q3 2025 as Amazon withdrew from Google Shopping auctions, creating opportunities for other retailers like Temu, Shein, and Walmart to expand their presence and improve click growth and ad costs. Performance Max campaigns gained momentum, accounting for 68% of sh...

Google Proposes "Less Disruptive" EU Ad-Tech Solution

Google has proposed a new compliance strategy to the EU, focusing on product-level changes and improved interoperability to address competition concerns without breaking up its ad-tech business. The plan includes allowing publishers to set different minimum prices for bidders and enhancing compat...

PPC Experts Explain Digital Marketing Learning Periods

A learning period is when an ad platform's algorithm analyzes performance data to calibrate automated bidding and creative testing, which is essential for campaign stability and achieving goals like target CPA or ROAS. Marketers can unintentionally restart learning periods by making significant c...