Topic: search traffic
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EU Launches Probe Into Google's Unfair Content Use
The EU is investigating whether Google abuses its search dominance to pressure publishers into allowing free use of their content for AI features, risking their visibility if they refuse. A key focus is whether Google unfairly uses YouTube creator content to train its own AI models without paymen...
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EU Investigates Google Zero in Antitrust Probe
The EU has launched a formal antitrust investigation into Google, focusing on whether it has used its dominance to stifle AI competition by leveraging publisher and creator content without fair compensation or consent. The probe will scrutinize Google's use of online content to power AI features ...
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Google Tests AI Mode Switch in Search Results
Google is testing a new "AI Mode" in mobile search, allowing users to click "Show more" to enter a conversational interface for deeper exploration without leaving Google's platform. This development, officially confirmed by Google, represents a significant shift that could reduce user clicks to e...
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Content-Driven Branding: Your Fix for Zero-Click Traffic
Brand marketing is now essential to combat traffic loss from zero-click searches and AI answers, requiring a holistic focus on building a memorable, emotionally resonant brand identity across all customer interactions. Effective branding is driven by consistent content that reflects a unique pers...
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Google's Web Dominance: Why We Must Defend Independent Sites
Google's AI Overviews and chatbots are reducing traffic to independent websites by providing immediate answers, leading to significant revenue declines for publishers like WikiHow. Despite Google's role in creating this disruption, its ad tools and content licensing agreements provide essential s...
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Rolling Stone Parent Company Sues Google Over AI Overviews
Penske Media Corporation is suing Google, claiming its AI search summaries reduce website traffic and ad revenue by discouraging clicks to original sources. This lawsuit is the most significant U.S. media challenge to Google's AI feature, with similar complaints from other companies and industry ...
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AI Firms Face New Robots.txt Rules for Pay-Per-Output Models
A new protocol called Really Simply Licensing (RSL) has been introduced to modernize robots.txt, allowing publishers to specify automated licensing terms and demand compensation for AI training or output generation. Supported by major platforms like Reddit and Yahoo, RSL is an open, decentralized...
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Is Your Website Outdated? 15 Steps to a Successful Redesign
Modern websites require excellent user experience, branding, structure, security, and technical reliability to rank and build user trust, as 75% of users judge credibility based on presentation. A full redesign is necessary if you face declining traffic, poor navigation, slow loading, outdated br...
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Is the Web Thriving or Dying? Google's Uncertain Stance
Google presents conflicting views on the health of the open web, with executives publicly claiming it is thriving while legal filings argue it is in rapid decline. The company's legal stance appears aimed at opposing regulatory actions, such as divesting parts of its advertising business, raising...
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Google's AI Overviews Accused of Violating Own Spam Policies
A viral social media post accuses Google's AI Overviews of violating its own spam policies by relying heavily on automation and repackaging content without firsthand expertise. The criticism highlights concerns that AI Overviews are reducing organic traffic to external websites, potentially under...
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