Topic: search funnel

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  • Google's AI Overhauls Paid Search: What You Need to Know
    November 4, 2025

    Google's AI Overhauls Paid Search: What You Need to Know

    Google's AI Overviews are reducing paid search click-through rates by 8-12 percentage points, forcing advertisers to adapt strategies as these AI answers dominate search results and push traditional listings down the page. AI Overviews are increasingly appearing on shorter, high-volume commercial...

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  • Unlock TikTok Trends with Creator Search Insights
    September 25, 2025

    Unlock TikTok Trends with Creator Search Insights

    TikTok has evolved into a major search destination, with a significant portion of consumers using social platforms like TikTok, YouTube, and Instagram for search, reflecting a shift in digital behavior. The platform's Creator Search Insights tool provides real-time data on trending searches and c...

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Related Topics

competitive landscape (71) ai overviews (56) industry impact (29) brand visibility (27) search behavior (18) brand strategy (16) platform comparison (14) seo tools (7)