Topic: search ecosystem

January 20, 2026

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Yext's Guide to AI Search Visibility

The nature of online discovery has fundamentally shifted, moving beyond traditional search rankings to include AI-driven experiences that provide direct answers without requiring clicks. A brand's foundational data accuracy, consistency, and trust signals are now as critical as keywords, directly...

Google May Allow Sites to Block AI Search Results

Google is exploring new controls to let website owners exclude their content from AI-driven search features, balancing publisher choice with user experience. Publishers currently lack a way to block content from AI Overviews without also affecting traditional search results, creating a significan...

AI Gating: What to Share, What to Hide, and Why

AI-driven search requires a strategic balance between gating content for lead generation and keeping key information accessible to maintain visibility and brand authority in AI platforms. Essential content like summaries, pricing, and credentials should always be ungated to ensure both AI systems...