Topic: sales cycle

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  • Adobe AI Agents Streamline B2B Marketing Buying Cycles
    October 10, 2025
    92%

    Adobe AI Agents Streamline B2B Marketing Buying Cycles

    Adobe has launched a new suite of AI agents specifically for B2B marketing and sales, targeting the slow and complex purchasing processes by identifying decision-makers and streamlining campaigns. These agents, integrated into Adobe's B2B platforms, include specialized tools for audience segmenta...

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  • Master Targeting with Aligned Personas & ICPs
    December 12, 2025
    80%

    Master Targeting with Aligned Personas & ICPs

    An effective B2B strategy requires both an Ideal Customer Profile (ICP) for targeting the right companies and detailed buyer personas for crafting resonant messaging to individuals within them. A dynamic ICP improves efficiency and revenue by focusing resources on high-fit companies, while person...

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Related Topics

b2b marketing (2) Data analysis (1) Buyer Personas (1) audience segmentation (1) customer acquisition (1) crm integration (1) market differentiation (1) ai agents (1)