Topic: revenue contribution

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  • 8 Essential PPC KPIs to Track for Success
    December 5, 2025
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    8 Essential PPC KPIs to Track for Success

    Modern PPC success requires shifting from vanity metrics to value-driven KPIs that connect ad spend directly to profit, customer lifetime value, and incremental revenue. Essential KPIs include measuring actual profit over ROAS, quantifying campaign incrementality to prove net-new growth, and opti...

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