Topic: ppc reporting

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  • 8 Essential PPC KPIs to Track for Success
    December 5, 2025
    100%

    8 Essential PPC KPIs to Track for Success

    Modern PPC success requires shifting from vanity metrics to value-driven KPIs that connect ad spend directly to profit, customer lifetime value, and incremental revenue. Essential KPIs include measuring actual profit over ROAS, quantifying campaign incrementality to prove net-new growth, and opti...

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  • Cloudflare Outage: How 5xx Errors Impact Your SEO
    November 18, 2025
    78%

    Cloudflare Outage: How 5xx Errors Impact Your SEO

    Cloudflare outages can cause temporary 5xx server errors, which primarily affect search engine crawling but rarely lead to immediate ranking drops if resolved quickly. Google treats temporary 5xx errors by slowing down crawling temporarily, and only prolonged errors risk de-indexing, with normal ...

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Related Topics

search console (29) privacy regulations (20) seo impact (17) attribution challenges (10) cloudflare outage (9) customer lifetime value (6) executive communication (6) google documentation (4)