Topic: retail media
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Instacart Integrates Retail Media Targeting with TikTok Ads
Instacart has become the first retail media network to integrate directly with TikTok Ads Manager, enabling CPG brands to use Instacart's first-party data for targeting and shoppable ads within TikTok. This partnership allows brands to connect social media interactions directly to grocery purchas...
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Measure Your Full Funnel with Amazon Ads
Amazon Ads provides comprehensive measurement tools that connect advertising investment to broader business outcomes, enabling a full-funnel approach for sustainable growth and new customer acquisition. Amazon's closed-loop environment offers unique visibility into the customer journey through in...
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Google's Landmark Ad Tech Monopoly Trial Begins
A federal judge has ruled that Google illegally monopolized the digital ad market, initiating a remedies phase that could force major structural changes to its ad tech stack. The Department of Justice is pushing for aggressive remedies, including separating Google's ad exchange from its publisher...
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GrowthLoop Aims to Boost Retail Media Revenue for Retailers
GrowthLoop's new platform helps retailers efficiently organize and activate their first-party data to scale media sales and drive revenue through retail media networks. The platform integrates with major data clouds and uses AI tools to automate audience segmentation, enabling agile campaign exec...
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