Topic: retail media networks

Sort by: Relevance | Date
  • Unlock B2B Growth with Financial Media Networks
    January 14, 2026

    Unlock B2B Growth with Financial Media Networks

    Financial media networks leverage anonymized business transaction data to enable superior B2B targeting, moving beyond inferred interest to focus on actual financial behavior and spending patterns. These networks provide a holistic view of commercial spending across a business's entire supplier e...

    Read More »
  • Google Tests New Brand Profiles in Merchant Center Next
    September 24, 2025

    Google Tests New Brand Profiles in Merchant Center Next

    Google is piloting Brand Profiles in Merchant Center Next, giving retailers a dedicated space on Search to showcase their brand story, values, and promotions. The feature helps merchants stand out with multimedia content and offers, aiming to influence shoppers early in the decision process, thou...

    Read More »

Related Topics

marketing efficiency (1) lead qualification (1) source attribution (1) b2b marketing (1) brand storytelling (1) audience building (1) merchant center (1) ai in marketing (1)