Topic: retail media networks

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  • Unlock B2B Growth with Financial Media Networks
    January 14, 2026
    75%

    Unlock B2B Growth with Financial Media Networks

    Financial media networks leverage anonymized business transaction data to enable superior B2B targeting, moving beyond inferred interest to focus on actual financial behavior and spending patterns. These networks provide a holistic view of commercial spending across a business's entire supplier e...

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  • Google Tests New Brand Profiles in Merchant Center Next
    September 24, 2025
    70%

    Google Tests New Brand Profiles in Merchant Center Next

    Google is piloting Brand Profiles in Merchant Center Next, giving retailers a dedicated space on Search to showcase their brand story, values, and promotions. The feature helps merchants stand out with multimedia content and offers, aiming to influence shoppers early in the decision process, thou...

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Related Topics

marketing efficiency (1) source attribution (1) lead qualification (1) brand storytelling (1) b2b marketing (1) merchant center (1) audience building (1) search results (1)