Topic: reporting tools
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Google Ads Introduces New Checkbox Filters for Campaigns
Google Ads has introduced multi-select checkbox filters, enabling advertisers to manage and compare multiple campaigns simultaneously for improved efficiency. This update eliminates the need to toggle between individual campaign pages, saving time on tasks like bulk edits, reporting, and performa...
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Ace Your Google & Meta Ads Interview: Expert PPC Tips
PPC roles require strategic thinking and adaptability across multiple platforms, connecting digital efforts to business outcomes. Candidates must demonstrate expertise in paid search and social, including campaign architecture, budgeting, and creative tailoring for different channels. Interviews ...
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Craft PPC Reports Your Clients Will Actually Read
Effective PPC reporting is about strategic communication and clarity, which strengthens client relationships more than just presenting raw data, by avoiding overwhelming formats. A strong report is built on three pillars: simplicity through focusing on relevant KPIs for the decision-maker, insigh...
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Enterprise Guide: Choosing the Best Learning Experience Platform
Investing in employee development is crucial for business competitiveness, requiring careful selection of learning experience platforms (LXPs) that align with company goals and address skill gaps. To choose the best LXP, evaluate organizational needs like scalability, user engagement, and integra...
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Track Pinterest Ads in Google Analytics
Businesses can now integrate Pinterest Ads data into Google Analytics for a unified view of cross-channel campaign performance, though careful setup is needed to avoid data duplication. The import retrieves up to 24 months of historical campaign data from Pinterest, but advertisers must remove an...
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