Topic: publisher strategy
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Nearly Half of AAA Games Now Launch in Just 3 Months
Nearly half (45%) of major single-player AAA game releases now occur between mid-August and mid-November, creating intense competition during the traditional holiday season. Games released outside crowded windows show stronger engagement, suggesting that avoiding peak periods benefits both player...
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5 Ways AI Is Reshaping Influence in Affiliate Marketing
AI is fundamentally changing consumer discovery and purchasing by shifting influence earlier in the journey, with tools like AI Overviews allowing product research without clicks and increasing reliance on AI-generated content. Publishers must prioritize high-quality, expert-driven content to gai...
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Unlocking LLM User Habits: A Publisher's Guide
LLMs are not replacing search engines but changing how people access information, with asking questions and completing tasks being the dominant interactions. The training of chatbots involves pre-training to predict sequences and refinement through reinforcement learning, with temperature setting...
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Google: AI Search Optimization Is Just Like Traditional SEO
Google's senior leadership confirms that the core SEO principles for success in new AI-powered search remain unchanged, emphasizing high-quality, user-centric content. The strategy for performing well in AI search is identical to traditional search, relying on building authoritative, relevant web...
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Google's Mueller: SEO vs. GEO Debate Explained
Google's John Mueller advises businesses to analyze their own traffic data to determine if AI tools like ChatGPT are a significant referral source before shifting strategies. The discussion around "Generative Engine Optimization" (GEO) is reframed as a practical resource allocation issue, not jus...
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