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February 11, 2026

Google Ads Streamlines Product Campaign Tracking

Google Ads has launched a new dashboard to centralize product listing management, providing a consolidated view of campaign eligibility, issues, and trends to streamline workflow. The update enables advertisers to quickly identify critical gaps, such as products missing from key campaigns, and pr...

January 6, 2026

Google's New Rule: Separate IDs for Multi-Channel Products

Google will require separate product IDs for online and in-store items if their attributes differ, starting in March 2026, to improve data accuracy for shoppers. This policy shifts feed management responsibility to retailers, who must audit and segment their product data to maintain ad visibility...

December 9, 2025

Google Shopping Ads Add Local Store Location Labels

Google is testing local store location labels within Shopping ads, showing a merchant's city to provide immediate geographical context and tap into consumer preference for local businesses. The labels aim to make ads feel more local and trustworthy, potentially increasing click-through rates and ...

December 2, 2025

Google Ads Tests New Website Optimizer Tool

Google Ads is testing a new integrated Website Optimizer tool to simplify landing page and user experience testing directly within its platform, potentially replacing third-party software. The tool, accessible via the Reporting tab, requires Google Ads and GA4 access, and can automatically create...

November 21, 2025

Microsoft Retires Its Mobile Ad App in 2026

Microsoft is retiring its Microsoft Advertising mobile app in January 2026, requiring all advertisers to switch to the web interface for campaign management. The app has been removed from app stores and will no longer receive updates, with no plans for a replacement mobile tool, as Microsoft focu...

November 13, 2025

Google Display Ads Now Offer Asset-Level Reporting

Google has introduced asset-level reporting for Display campaigns, providing detailed performance insights for individual creative components like images and headlines. This enhancement allows advertisers to compare assets, track updates, and make data-driven decisions to optimize their campaigns...

November 6, 2025

Maximize Your Google Ads Budget with Smart Investment Strategy

Google Ads has introduced a new feature that encourages advertisers to create investment strategies for campaigns limited by budget, shifting focus from fixed daily spending to growth-oriented financial planning. The tool allows advertisers to simulate budget increase scenarios and preview potent...

October 21, 2025

Google Merchant Center Launches Centralized Issue Page

Google Merchant Center has launched a new Issue Details Page to help advertisers quickly identify and resolve account or product listing issues, especially during busy shopping periods. The centralized page displays all current problems, recommended actions, business impacts, and affected product...

October 20, 2025

Google Ads Will Permanently Delete Inactive Accounts

Google Ads will permanently delete canceled accounts after six months of inactivity, ending the previous policy of indefinite storage and requiring advertisers to proactively save their data. This change means advertisers risk losing all historical campaign data, performance metrics, and template...

October 13, 2025

Google Ads Now Flags Low-Quality Images

Google Ads now automatically identifies low-quality images in the Recommendations tab, urging advertisers to improve visuals for better campaign performance on platforms like the Display Network and Gmail. The tool scans ad assets and provides specific suggestions, such as background color adjust...

October 3, 2025

Google to Retire Call-Only Ads by 2027

Google is retiring Call-Only Ads, with new campaigns ending in February 2026 and a full phase-out by February 2027, shifting focus to Responsive Search Ads with Call Assets. Advertisers should convert existing campaigns, use Call Assets and smart bidding strategies, and link their Google Business...