Topic: platform algorithms
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Instagram Tests Feature to Control Your Feed
Instagram is testing a feature that lets users add or remove topics to customize their Reels and Explore content for a more personalized feed. The update, announced by Adam Mosseri, aims to give users greater control over their experience and may extend to Threads in the future. This initiative i...
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New Social Media Apps Combat Doomscrolling
Users are shifting from algorithm-driven social media to interest-first communities that prioritize meaningful participation over passive scrolling. New platforms like Lore, Spill, and Blacksky cater to specific passions and marginalized groups, focusing on depth and authentic connection rather t...
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The PPC Manager's Role in the AI Era: An Expert's View
The role of a PPC manager is evolving from manual execution to strategic oversight, as automation handles repetitive tasks like bidding, freeing managers to focus on higher-level decisions that drive business outcomes. Human judgment remains critical for strategy, creativity, and business context...
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Spotify's AI Playlists Now Let You Control Your Algorithm
Spotify is launching a beta "Prompted Playlists" feature that uses AI to create custom playlists based on detailed user text prompts and listening history, starting in New Zealand. This tool offers more granular user control than existing features like Discover Weekly by allowing listeners to dir...
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Why Games Like Silksong Delay Launch: The Battle for Visibility
The surprise announcement of Silksong's release date on September 4 has prompted several competing games to delay their launches to avoid being overshadowed. Developers face significant risks when launching near a major title, as competition for visibility extends to press coverage, streamers, an...
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Is TikTok's New Update a Threat?
A major technical outage at a key US data center partner disrupted TikTok's core functions for users and creators, coinciding with the formal launch of a new corporate entity partially owned by Oracle. The outage's timing fueled user suspicion and distrust, particularly due to Oracle leadership's...
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The Evolving Business Value of Social Media
Measuring social media ROI is a major challenge, with only 44% of marketing leaders confident in their expertise despite 80% shifting budgets toward social. Social media's value is dynamic and requires flexible, evolving measurement approaches that align with business goals, rather than fixed tar...
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