Topic: placement control
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Google Ads Adds Account-Wide Placement Exclusions
Google Ads has introduced a centralized, account-level setting for managing placement exclusions, streamlining the process across eligible campaign types like Performance Max and Display. This feature enhances brand safety and operational efficiency by preventing ad spend on excluded sites and el...
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Apple Expands Ad Slots in App Store Search Results
Apple is expanding App Store advertising by adding multiple ad slots per search, starting in the UK and Japan on March 3rd before a global rollout by month's end. Advertisers cannot control or bid on specific placements, making creative relevance, keyword strategy, and conversion tracking more cr...
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