Topic: personalized engagement
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AI-Powered ABM: How to Win Fortune 500 IT Deals
Account-based marketing (ABM) is a strategic approach that focuses intensive resources on a select group of high-value enterprise accounts, rather than using broad marketing tactics, to win over complex, consensus-driven buying committees. Success in ABM requires deeply understanding the Fortune ...
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Drive Growth with Loyalty-Focused Customer Experiences
Businesses must prioritize loyalty-focused customer experiences for sustainable growth, integrating AI to connect back-office and front-office operations and build emotional connections with customers. A unified data strategy and company-wide customer-first culture are essential, with AI serving ...
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Unlock Performance Gaps with Customer Analytics
Traditional marketing metrics focus on channel efficiency but overlook the key drivers of sustainable growth: the customers themselves. Customer analytics uses first-party data and AI to shift focus from channels to people, enabling predictive insights and tailored engagement strategies. Implemen...
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