Topic: performance max campaigns

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  • Performance Max: Time to Rethink the For vs. Against Debate?
    July 22, 2025

    Performance Max: Time to Rethink the For vs. Against Debate?

    Performance Max campaigns, launched in 2021, automate multi-format advertising but spark debate over control versus value, depending on business goals and risk tolerance. While Performance Max simplifies cross-channel advertising and benefits small businesses, critics highlight concerns like limi...

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  • Google Ads Audience Builder: A Complete Guide
    May 14, 2025

    Google Ads Audience Builder: A Complete Guide

    Google Ads Audience Builder introduces a streamlined interface for audience targeting in Demand Gen, Video, and Performance Max campaigns, marking a shift in Google's advertising approach. The tool has limitations like single-audience per ad group, no combined segments, and restricted exclusions,...

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  • Google Ads Integrates Checkout on Merchant with Demand Gen Campaigns
    April 25, 2025

    Google Ads Integrates Checkout on Merchant with Demand Gen Campaigns

    Google has expanded its Checkout on Merchant feature to include YouTube In-stream ads, broadening its reach beyond Performance Max and organic shopping results. This integration has demonstrated a significant positive impact on conversion value, with advertisers reporting an average 11% boost in ...

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Related Topics

demand gen campaigns (2) audience expansion options (1) google merchant center (1) marketing strategy adjustments (1) google checkout merchant integration (1) automation digital advertising (1) advertiser control vs automation (1) youtube -stream ads (1)
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