Topic: operational alignment
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Google's Official Position on Campaign Consolidation
Google clarifies that campaign consolidation aims to improve performance by reducing complexity, not for its own sake, as modern AI and Smart Bidding can outperform manual segmentation. Consolidation shifts control from micromanaging keywords to setting strategic goals and creatives, while segmen...
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Defenders Must Adapt Faster as Agentic AI Evolves
The cybersecurity landscape is accelerating, forcing defense teams to adapt rapidly as attackers use automated methods and AI, shrinking the window for effective response. Despite increased security budgets, organizations face heavy financial losses and must address compounded damage from financi...
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