Topic: microsoft ads
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Microsoft Confirms Nonprofit Ad Grant Program Status
Microsoft's Ads for Social Impact program, which offers free ad credits to nonprofits, is now operating with a waitlist. The program provides flexible credits usable across Microsoft's platforms and partners, along with AI tools and educational resources to help build effective campaigns. Eligibi...
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How Impression-Based Ads Are Reshaping Search and CTV
Microsoft's launch of impression-based remarketing marks a shift from click-based models to more sophisticated frameworks that better reflect consumer ad engagement across channels. Marketers are adopting holistic methods like media mix modeling and lift tests to measure incrementality and accura...
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Google, Meta & Microsoft Ads: Trust Wins & Losses in 2025
The digital advertising landscape in 2025 offers opportunities but also challenges like transparency and control, with Google, Meta, and Microsoft Ads each having distinct strengths and weaknesses for marketers. Google Ads leads in paid search with advanced machine learning but faces criticism fo...
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