Topic: microsoft ads

Sort by: Relevance | Date
  • Microsoft Confirms Nonprofit Ad Grant Program Status
    September 23, 2025

    Microsoft Confirms Nonprofit Ad Grant Program Status

    Microsoft's Ads for Social Impact program, which offers free ad credits to nonprofits, is now operating with a waitlist. The program provides flexible credits usable across Microsoft's platforms and partners, along with AI tools and educational resources to help build effective campaigns. Eligibi...

    Read More »
  • How Impression-Based Ads Are Reshaping Search and CTV
    September 12, 2025

    How Impression-Based Ads Are Reshaping Search and CTV

    Microsoft's launch of impression-based remarketing marks a shift from click-based models to more sophisticated frameworks that better reflect consumer ad engagement across channels. Marketers are adopting holistic methods like media mix modeling and lift tests to measure incrementality and accura...

    Read More »
  • Google, Meta & Microsoft Ads: Trust Wins & Losses in 2025
    May 30, 2025

    Google, Meta & Microsoft Ads: Trust Wins & Losses in 2025

    The digital advertising landscape in 2025 offers opportunities but also challenges like transparency and control, with Google, Meta, and Microsoft Ads each having distinct strengths and weaknesses for marketers. Google Ads leads in paid search with advanced machine learning but faces criticism fo...

    Read More »

Related Topics

channel performance (1) excluded categories (1) data-backed decisions (1) digital advertising landscape 2025 (1) program commitment (1) ctv advertising (1) google ads (1) budget stretching (1)