Topic: meta andromeda

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  • Creative, Not Bidding, Is Holding Your PPC Back
    February 13, 2026

    Creative, Not Bidding, Is Holding Your PPC Back

    The primary bottleneck for modern PPC success is no longer bidding strategy, but the quality, diversity, and volume of creative assets, as platform automation has made bidding a standardized commodity. Major platforms like Meta (with its Andromeda update) and Google now use AI to prioritize and f...

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  • 3 PPC Myths That Could Cost You in 2026
    January 13, 2026

    3 PPC Myths That Could Cost You in 2026

    Successful PPC in 2026 will prioritize disciplined execution and business fundamentals over chasing platform narratives, as over-reliance on automation in 2025 often increased budgets without improving efficiency. AI targeting is not universally superior; its effectiveness depends on high-quality...

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Related Topics

creative testing (2) creative production (1) ga4 limitations (1) automated bidding (1) algorithm optimization (1) ai targeting (1) creative quality (1) channel diversification (1)